b idol Japan Love Lash Mascara R

B IDOL is the popular cosmetics brand founded by NMB48 member Akari Yoshida.
The brand name has been updated from “B IDOL” to “b idol”, with a complete refresh in product and packaging design!

Evolving from the idol-inspired “cute” aesthetic toward a more mature expression of “grown-up cuteness”.
Some items have been reformulated with new recipes, while beloved limited-edition shades from the past have been added to the permanent lineup—bringing delightful surprises!
 
No drooping, long-lasting curl, and beautifully separated lashes—fulfilling every wish for perfect eyelashes.
Enriched with serum ingredients such as shea butter to also care for and condition your lashes.
Waterproof formula that maintains beautiful curl all day.
 
Available Shades:
01 Idol Brown
02 Idol Gray
03 Idol Clear Black