a new generation of longwear foundation: a spreadable, stretchable texture that blends and moves with the skin.
semi-matte coverage so weightless as if it feels like nothing on the skin, but lasts from dawn till dusk.
24 shades tailor-made by professional makeup artists to match and enhance every single asian skin tone.
using japanese precision, shu uemura’s makeup artists studied and identified the diversity of asian skin tones to develop tailor-made shades. this foundation for asian skin is available in a wide range of precise shades to enhance each individual’s ideal complexion.
18-hour longwear* liquid foundation with a semi-matte finish and a light formula that allows your skin to breathe. this long wear foundation with SPF24 PA+++ has a unique stretchable texture that holds pigments in place, the unlimited breathable lasting foundation evaporates into a thin layer that is half the thickness of standard foundations, the sponge-like powders absorb sebum and sweat, giving you a fresh look all day long.
Made in Japan