1. "Skin purifying technology" formula from Japan leaves your skin supple, pure and free
2. Zero residual feeling - Japan R&D mineral cleansing formula, deeply cleans & washes off completely to let your skin feel fresh and free.
3. Water lock - After deep cleansing, it keeps your skin moisture even after wash and leaves your skin smooth, soft and rich
4. Moisture formula - mild, gentle care that leaves a moisturized and silky smooth feeling after bathing
5. Kyoto sakura fragrance - the classic fragrance of spring melts away the tensions of the day to relax your body and ease your mind